MASTERCLASS:
Video for Healthcare

Call for GP Collaborators

Video is the most powerful digital tool in healthcare, and the least used.

As primary care faces rising demand and increasing digital expectations,
communication has become a clinical efficiency issue.

When used strategically, video can quickly and cost-effectively:

O Improve patient understanding and attendance

O Enhance treatment outcomes

O Build and rebuild trust with patients

O Improve clinician productivity

O Help meet inclusivity and accessibility goals

O Support digital transformation and net zero goals 

160 patients undergoing cancer treatment were asked if more video content from their own GP practice and hospital would have helped their treatment experience. 
All said yes

Help shape a new era in healthcare comms

We’ve created a one-day Video for Healthcare Masterclass,
co-designed with NHS leaders and patients.
Now, we’re inviting a small group of GP leaders to co-create the primary care version:

O Help fine-tune the course to your team’s real pressures and priorities

O Join the original pilot cohort and be recognised as a first-adopter

O Get early access to the course at a special pilot rate for your staff

The Masterclass

Centrally produced and generic video content can be useful, but is limited.

This one day Masterclass shows how to create practice-specific video that reflects your own team, patients, priorities and community, by using resources you already have.

Core areas the course covers:

O How to use video to enhance patient experience

O Producing patient-centred video quickly and at scale

O How to get the best from people on screen

O Production plans that work for you

O How to do all this with low / no additional spend

A mix of theory and practical exercises are delivered around a framework
that will build capability, confidence, and enable the new skillset to be put to use immediately.
And it’s suitable for all bands of comms, admin and management staff.

We want to hear from you:

O What has made video difficult or unsustainable in the past?

O What gets in the way of producing video consistently across practices?

O Where do patients most frequently misunderstand information?

O Which communication challenges consume the most clinician time?

O If you could shape a practical video masterclass that truly worked for primary care, what would you include?

Primary care holds a powerful, untapped resource: its ability to communicate at scale through video

Together, we can unlock this frontline asset

And set a new standard for how video technology can work for you and for your patients

Your lecturers

We are Suzanne Vennard and Andrew Clark, video strategy and production experts

Our work has reached international audiences of millions
and we created the UK’s highest ever CPD-rated video training

Our Video for Healthcare Masterclass is endorsed by NHS comms leaders,
and is represented by Health Innovation Manchester

Talk to us

To add your invaluable voice to this project, please input your contact details below,
and we'll be in touch to arrange a time to chat.
Thank you

The Original NHS Course

How to upgrade your video skills 
and communicate better with patients

This one day Video for Healthcare Masterclass

will dramatically improve your video understanding, capability and output,

correct a legacy of underfunding in NHS communications,

and unlock the full potential of

your communications staff and your existing digital resources

You spoke, we listened:

100% of patients polled said better video content would have eased their treatment experience and helped build better trust with their clinicians

90% of NHS Foundation Trusts polled said upgrading their video skills was overdue
and they urgently needed training

There's no doubt video is important.
It can...

o streamline and optimise staff time

o reach more patients and ease their healthcare experience

o build greater trust between patients and clinicians

o help meet your targets for digital growth, inclusion, accessibility, productivity and efficiency 

o save the NHS time and money.

If your video content isn't doing ALL of these things, it can.

We'll show you how.

Video has changed.
Have you?

Video used to be a novelty, primarily for entertainment.
Something you did if you ‘had an idea’.

You’ve made the ‘Day in the life of..’ stuff.
And who doesn’t love a video of staff in Santa hats?

 BUT

 The pandemic changed video forever.

Now, video is our primary communications tool.

Video is first

Pre-pandemic,
when we saw a page or post with text and video,
we preferred to read the text.

Post-pandemic,
having used video as our lifeline in a locked down world,
we have accepted video as a normal part of our everyday lives.

This means (and research shows)
given the choice between text and video, we now choose the video first.

This means people expect lots more video.  From you.

Whenever you have something to say,
video needs to be the first comms tool you use.

Video is best

Viewers understand and retain significantly more information
from a video than they do from text.

This is because

o we tend to skim read text, yet we watch videos at the speed they are delivered

o visual content is processed much more efficiently by the brain than text.

Think of it this way:

To communicate with patients, which is better,
a person or a pamphlet?

Being able to see and hear a person on a video
means the patient will understand more of what is said,
and retain far more of it.

This is a big win for you and for them.

And, as if that’s not enough,
if views, likes and engagement are your thing,
video is far more likely to be shared than text.

But content ideas are minefield

Coming up with content that actually engages your audience is hard.

Finding staff to appear in videos feels like a tough ask when everyone is so busy.

And spending all that time and effort to only get a few views is frustrating.

Yet you know you can't ignore video.

You suspect video can do more.

And you're right.  

It can.  Much more.

Video is
the single greatest value for money tool
the NHS has

Video can (and should) be used

o as an integral part of healthcare

o to better prepare patients for appointments

o to better explain treatment

o to optimise staff time

o to quickly respond to all breaking news and hospital alerts

o to better meet digital, comms, inclusion and accessibility targets

o to communicate with all your audiences;
patients, staff, the local community, volunteers, stakeholders and partner organizations.

Across all your comms needs,
video is by far the most powerful tool you have.

But only if you use it to the full. 

Next-level video skills

To fully use video,
you need to radically change the way you approach video content.

For factual video to truly work, it needs to be filmed in a specific way.

That filming needs to be accurate, fast, efficient and cheap,
so you can make lots of it.

It needs to meet your comms guidelines.

And it needs to land with its target audience every single time.

All this needs confidence, and the next-level skill set.

So how do you get that from your team?

Take their existing video skill set and rocket it to the next level.

At last, genuine
 professional development
for video staff in healthcare

“Using our combined 50+ years of filmmaking experience, we have carefully crafted this Masterclass for healthcare comms professionals, laser-focused on exactly what you need to convert your video making skills into a communications powerhouse."

On our 1 day Masterclass, you will learn:

o How to harness the power of video as a communications tool

o How to transition to a video-first strategy

o Exactly what video content will dramatically improve
the patient / clinician relationship.

~

The Masterclass is a mix of theory and practical exercises
taught around a framework that means
you'll be able to put your new skills to work immediately.

~

In just one day you will master
this extraordinary communications tool 
that you can't ignore
and you must get right. 

And we're CPD accredited too.

You will be taught by

Suzanne Vennard

WHAT to film

Suzanne is a
video producer / director.
Her work has been viewed
millions of times
on social media.

Andrew Clark

HOW to film EFFICIENTLY

Andrew is a
camera op / editor.
His work has been viewed
millions of times
on television news.

Got questions?  Want to get to know us a bit better?